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Resonate With Students.
Reach New Students.

Amplify your institution with inclusion. Reach and resonate with diverse and underrepresented students like never before.

A collage-style graphic on a dark green background highlights graduation and inclusion for post-secondary institutions. It features a smiling graduate in the centre, a profile of another in the lower-left, and two BIPOC students outdoors in a circular inset. Bold red text reading "Inclusion" spans the top-middle, emphasizing diversity and representation.
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Resonate With Students.
Reach New Students.

Amplify your institution with inclusion. Reach and resonate with diverse and underrepresented students like never before.

Trusted By

94% of Generation Z expects companies to take a stand on important social issues, and 90% say they are more willing to purchase products that they deem beneficial to society.

— "Authentically Inclusive Marketing", Deloitte 

Why Inclusion?

Your Students Demand It.

Whether you’re a university, college, research institution, or teaching-focused school, your core mission has always been your students - many of whom belong to Generation Z. This generation is more diverse and globalized than any before, and for them, inclusion isn’t just a buzzword - it’s a way of life. Research shows that Generation Z not only values diversity and inclusion but expects Higher Education Institutions to prioritize it. Are you ready to rise to the challenge?

CASE STUDY

Creating a brand that resonates with a diversity of people.

For Capilano University, we supported a brand refresh that resonated with a diversity of identities; one where students could truly see themselves authentically reflected.

Learn about how we developed transformative engagement strategies to initiate the brand refresh which ultimately resulted in elevating the client’s reputation and brand awareness. In the end, our support enabled the client to resonate deeper with the vast diversity within their current student body, whilst also attracting prospective students of various different dimensions of identity.

Case study images for Capilano University's "A space to be you" campaign. The top is a close-up of a BIPOC feminine presenting person's face while laughing. "A space to thrive" is centred on the graphic in bold text, with an emphasis on "thrive". The bottom image is a group of friendly diverse students in an outdoor space on campus. "A space to find community" is centred in bold text, with an emphasis on "find community".

Higher education insights:

Only 21% of full-time faculty are non-white

Representation Matters | The Impact of Faculty Diversity on Student Success

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Group of diverse students

Higher Ed Marketers Need To Prioritize Underrepresented Students Now

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Image with text that reads "How Higher Ed Marketers and Communicators can resonate with Students who are increasingly struggling with mental health issues"

Long Form Content is Underrated | Resonating with Students amidst the Mental Health Crisis

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DisabilityIN Stock Illustrations_All Together

3 Ways Higher Ed Marketers and Communicators can Start Prioritizing Disability Inclusion

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This image portrays a diverse group of individuals at the University of Michigan engaged in a discussion around a modern conference table. They represent various ages, genders, and ethnicities, symbolizing inclusivity and collaboration. The scene is layered with abstract graphic elements in vibrant colors like teal, orange, and muted purple, which provide a dynamic and modern aesthetic. Prominently placed within the design are the University of Michigan logo and the bold text “DEI 2.0: Moving Forward Together,” emphasizing the theme of advancing diversity, equity, and inclusion efforts. The design blends real-life imagery with graphic elements, highlighting unity and progress.

University of Michigan’s DEI Strategy was missing the one major ingredient

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A young BIPOC graduate wearing a traditional black graduation cap with a flat top and a dangling tassel.

A Major Opportunity for Canadian Higher Ed Institutes Today

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What our clients say:

"AndHumanity has been a trusted partner to Capilano University for over two years, providing invaluable support on the development of the University’s brand strategy and renewed brand platform. They worked collaboratively with our creative agency to embed inclusive practices throughout the project. From inclusive discovery sessions to interview preparation and insightful feedback from their ally network, the University’s renewed brand would not have been possible without AndHumanity’s expertise."
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Alisha Moolla, Director, University Relations at Capilano University
"AndHumanity is as unique as it is vital in today's marketing landscape. Under Matthew and Tammy Tsang's leadership, AndHumanity proves that marketing can be a powerful force for positive change. Through our various collaborations since 2021, their exceptional team has helped UFV create a more inclusive brand and culture. I've confidently recommended AndHumanity to others and welcome every opportunity to work with them."
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Laura Authier, Associate Vice-President, Community Engagement at University of Fraser Valley

"BCIT Marketing and Communications Team invited [AndHumanity] to give us a learning session on inclusive marketing. We learned a tremendous amount, and I'd recommend the AndHumanity Team to anyone looking to learn more about AndHumanity's unique approach to thoughtfully aligning brand values with communications, building authentic allyships, and creating relevant content that deepens customer loyalty and influences positive social change."
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Lara Johnson, Vice President/Associate Vice President, Marketing and Communications

Talk Higher Ed Inclusive Marketing With Us!

The unique intersection of inclusion, marketing, communications, and higher education is a complex space. Luckily, we specialize in this space, and even have proven methodologies that we're eager to share with you.

 

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